ITB Berlin 2010, the largest exhibition devoted to tourism
It's March 5 that will begin the ITB Berlin , the largest trade show devoted to tourism in the world.
The ITB Berlin is the largest tourism fair for professionals and consumers in the world with 180,000 visitors, 110,000 professionals and over 11,000 exhibitors from 186 countries who share 160 000 m 2 of exhibition space, it is ie just over one and a half Eurexpo! It is therefore a key event for tourism professionals. It is also an opportunity to discuss strategies in these difficult circumstances. The diversity of international exhibitors representing the entire value chain of the travel industry, to a phase where budgets are cramped. The presence of institutional alongside professionals can, in fact, discuss the current economic situation.
Besides the wide range of supply, ITB Berlin is similarly leader as a provider of knowledge and expertise. He organized for this purpose, the largest gathering of the world, hosting more than 10,000 delegates from all continents. The ITB Congress currently provides the answer to the most pressing issues in the tourism sector. Over 80 themes with no fewer than 250 speakers are scheduled. In this regard, the financial crisis raises many questions. Analyzes problems and panaceas to end the crisis of the capital market, in view of market experts Finance, hoteliers, tour operators ... are discussed, and predictions of behavior in regard to travel worldwide or future tourism trends in terms of futurists.
History
The International Tourism Bourse (ITB) is a professional event originally singular, "Made in Berlin" From humble beginnings with five countries in the context of a fair import of foreign products, the worldwide success grew in 1966. The exhibition area grew from 580 square meters to 150,000 square feet today, the number of trade visitors from 250 to 100 000. With a total of 180,000 visitors, who wish to scrutinize the offers of more than 10,000 exhibitors, ITB Berlin is today a beacon of Messe Berlin (Berlin Exhibition) and it is developing in Asia.
