One of the most unusual is that this show will take place entirely in the Gran Vía Fira de Barcelona. All flags available in the enclosure will be devoted to trade promotion activities and Alimentaria 2010, meeting "the repeated requests of exhibitors and visitors while being part of a realistic and adapted to the vagaries of the current situation economic, "said J. Antonio Valls, the event director and deputy director general of the organization Alimentaria Exhibitions.

According to forecasts by the organization, about 5,000 companies will invest 94,500 m2 of exhibition space which must be added to the surface for multiple activities that enhance the living room of a playful and educational.

Clearly Alimentaria is a true international center of trade and specify that 20% of its visitors come from abroad, 30% of the companies exhibiting are foreign, representing over 1,500 companies. A total of 94.500m2 of net surface of Alimentaria 2010, 15,000 m2 will be reserved for international exhibitors, representing 2% higher compared to the previous edition of 2008.

Internationalisation to overcome the crisis It is essential to look abroad to overcome the effects of the economic crisis and the Spanish agri-industry to keep its rank based on a solid and mature market. Alimentaria 2010 is playing a leading role in the internationalization of the Spanish food industry and it is this purpose that a promotional plan for ambitious and effective international is currently in place. A delegation of the show is actively involved in the Days of International Promotion of IFLA (Spanish Federation of Industries Food and Beverage) which have taken place in Ireland, Sweden, Czech Republic, Croatia and in Dubai. The delegation also planned to visit soon in Brazil, Colombia, Chile and Peru to conduct the same type of interventions. The festival marks In addition to internationalization, the show organizers are working hard to bring out other strategic values ​​such as innovation and sectorization-15 by their coexist-specific channels, although the theme of this 18th edition will be to promote the brands of manufacturers in a context that is more need than ever.

Alimentaria 2010 will show that brands are synonymous with safety, trust, innovation, progress, development, quality, trade and job creation, among other important criteria.

Innoval 2010
It is in this sense that the seventh edition of Innoval undertakes through its program Research / Development / Innovation will be the meeting place between brands and innovation. Considered a pot of new ideas, Innoval present exhibitors, buyers, specifiers and media some of his ideas still in pre-commercial launch, as this Expo Alimentaria Innovation is an authentic barometer for international agribusiness. More than 62,000 buyers visited the previous edition of Innoval, and as part of Alimentaria 2010, this show will be held in Hall No. 3 flag and reproduce in specific sectors all aspects that are related to the fact purchase.

More value
Jointly Innoval 2010, the VIII International Forum of Food, will unveil the study has made the company Synnovate The Spanish consumer facing socio-economic context: the changing role of the brand in the diet.

The offer fun and learning will take over every corner of Alimentaria 2010. New initiatives related to emerging sectors such as agri-tourism or proposals like those of more conventional BCNVanguardia, the International Congress of Gastronomy in Barcelona; Vinorum or the International Congress of the Mediterranean diet which will again be the focus of the international sector.

In crisis, Food business surged The power supply has the privilege of being an industry whose growth is increasing despite the crisis. The economic statistics of 2008 are the food industry ahead of the entire Spanish industry with 17% of industrial GDP and 7% of Spanish GDP. In 2008 net sales of the sector reached 83.204 billion euros.

The 2008 figures have not been positive in terms of production, but also in employment and foreign trade. The coverage of the sector recorded a strong increase of 5.13% over 2008, exceeding the 35% coverage of the Spanish economy.